GEGENFORM0%

THE
STUDIO

Studio Gegenform works between identity, publishing and digital products. The practice is based between Zürich and Basel, with collaborators assembled around the needs of each brief.

Philosophy

A useful identity is not decoration. It is a position made visible: a set of decisions that can survive a website, a sign, a report and the people who use it after launch.

We use typography, structure and motion with restraint. The work can be loud; the reasoning behind it should remain quiet, exact and explainable.

Working Model

Direction

Positioning / Identity / Editorial

Design

Digital surfaces / Type / Image

Technology

Prototypes / Front-end / Motion

Network

Specialists added by scope

Locations

Zürich

Project conversations by appointment
Address shared with confirmed meetings

Basel

Reviews and working sessions by appointment
Address shared with confirmed meetings

Elsewhere

Remote collaboration across Europe
Travel considered when the work needs it